WHAT IS SEARCH ENGINE OPTIMIZATION ?

Search Engine Optimization is the practice of optimizing online content to improve its visibility on search engine results pages (SERPs). The goal is to enhance a websites ranking in organic search results, making it more likely for users to find and visit the site. SEO involves various strategies, such as keyword optimization, content creation, link building, and technical optimizations, to align a website with search engine algorithms and user search intent.

THREE MAIN AREAS OF SEO

1. ON PAGE SEO

It refers to the practices and techniques employed directly on a website to enhance its visibility and ranking in search engine results pages (SERPs). This involves optimizing individual web pages to make them more relevant, authoritative, and user-friendly solutions for your bussinesses.

2.OFF PAGE SEO

It involves optimizing external factors to improve a website's search engine ranking. Services in off-page SEO often include link building, social media promotion, and online reputation management. These efforts aim to enhance a website's authority, credibility, and relevance.

3.TECHNICAL SEO

Technical SEO involves optimizing a website's technical aspects to improve its search engine visibility.

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QUALITIES REQUIRED FOR AN SEO ANALYST

RESEARCH

Research is an essential skill that an SEO expert must master as it is something they are supposed to do repeatedly.

COMMUNICATION

An SEO expert with excellent people skills can improve your client communication.

CREATIVITY

one excellent way to apply an SEO Professional's Creativity is by generating Long-Tailed Keywords. ... So, Experimentation goes hand in hand with Creativity

ANALYTICAL SKILL

An SEO analyst knows how to analyse data thoroughly to optimise a website and produce effective results.