Digital marketing is the practice of promoting a brand, product, or service through various online channels. Additionally, it leverages digital platforms to reach and engage with potential customers. Furthermore, it provides the capability to track and analyze the performance of marketing efforts. Consequently, this allows businesses to generate leads, measure results, and adapt strategies to better connect with their target audience. Key components of digital marketing encompass social media marketing, web design, search engine optimization (SEO), paid advertising, pay-per-click (PPC) campaigns, and branding initiatives.